Jamaica Gleaner / KINGSTON:

GraceKennedy Limited has renewed its contract with Olympian sprint champion Shelly-Ann Fraser-Pryce. The signing of the new contract was carried out at GraceKennedy’s corporate offices in downtown Kingston yesterday.

This represents the 10th year that the Olympian will be serving as Ambassador for the company.

GraceKennedy’s Group CEO Don Wehby said they Fraser-Pryce has been a very dedicated, loyal and hard-working ambassador who represents the company’s values of honesty, integrity, and trust.


Fifth renewal  

“We are extremely happy for the fifth renewal of our contract with Shelly-Ann Fraser-Pryce, which will become effective January 1, 2018, continuing through to 2021,” Wehby said. Fraser-Pryce has been a Brand Ambassador since 2008.

The Group CEO added: “We are looking forward to Shelly’s performance on the track. I believe that the best is yet to come.”

Noting that the two-time 100m Olympic gold medallist and triple-time world champion had taken on a new role, that of motherhood, Wehby congratulated her on the birth of her son, Zyon.

In response, Fraser-Pryce, who resumed training earlier this month said: “I am so excited to be extending my endorsement agreement with GraceKennedy. Grace has confidence in me as an athlete and love for me as a new mother. This is a beautiful way for me to mark my tenth anniversary as ambassador.”

Fraser-Pryce first signed as Brand ambassador with Grace Foods in 2008,for a two-year period. This was subsequently renewed for another two years. In 2013, the agreement took on new dimensions as her contract was extended to cover a four-year period, instead of the usual two, and she became a GraceKennedy ambassador.

Her senior career in athletics began in 2007 when she earned her first global medal by running in the qualifying round of the 4x100m at the IAAF World Championships held in Osaka, Japan, where Jamaica earned the silver medal in the final. In 2008, she took the world by storm, clocking 10.78 seconds to win gold in the Beijing Olympic 100m final.

In 2013, Fraser-Pryce was named the IAAF Athlete of the Year after she won the 100m, 200m and 4x100m at the IAAF World Championships in Moscow. In addition to her impressive accomplishments on the track, Fraser-Pryce has demonstrated an equally commendable performance in giving back to the society. As the founder of the Pocket Rocket Foundation, she provides scholarships to high-school students who participate in sports and are in need of financial assistance. Through its annual Six-A-Side Football competition, the foundation promotes peace and camaraderie among at-risk youth in Waterhouse and surrounding communities.

In 2013, Grace Foods partnered with Fraser-Pryce for the Buy Grace Vienna Sausages and Support the Pocket Rocket Foundation Drive, targeting $1 million.


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