MiamiHerald / When cousins Danny Roblejo and Eddie Aja first decided to go into business together, a barbershop wasn’t even part of the discussion.
For one thing, both men happen to be bald.
“We had always wanted to build something together,” Roblejo said. “We always knew the name would be Primos [Spanish for cousins]. We just didn’t know what kind of business it would be.”
The cousins’ decision to get into the upscale men’s grooming business – hot towel shaves, beard trims, facials, hair coloring, shoeshines – was graced by perfect timing. Primos Barber Shop , which opened in Pinecrest in 2010, caught the cusp of a barbershop surge that has swelled into a boom and is bringing unexpected benefits to the retail and real estate industries.