MiamiHerald / If City Furniture has its way, you’ll be sipping a syrah while shopping for a sofa or tasting a chablis when you’re trying out a chaise lounge.
The furniture-store chain has opened a new 26,000-square-foot showroom near downtown Miami that serves craft beer and wine to customers, in addition to the stores’ traditional offerings of coffee, soft drinks and water.
The new store, located at 3635 NE First Ave., marks the start of a $100 million expansion by City Furniture , which is headquartered in Tamarac and operates 17 showrooms and one outlet throughout southern Florida (along with 12 licensed Ashley HomeStore locations). The expansion will add beer and wine to all of the chain’s locations and create four new or renovated showrooms by the end of 2019.
Andrew Koenig, vice president of operations and marketing for City Furniture, said the new store fulfills two objectives: Give the chain a presence near downtown Miami, where the population has surged by 32 percent since 2010, and offer the kind of experience-driven shopping that online e-commerce can’t match.