MiamiHerald / It’s no secret Dwyane Wade’s return to the Miami Heat has been good for business.
Last Friday, ESPN reported jersey sales for the Heat went up 8,000 percent after the Heat acquired him via trade for a 2024 heavily protected second round pick. Orders for Wade’s jersey have come in from more than 100 countries.
TV ratings last Friday for Wade’s first game back in a Heat uniform also went through the roof. Miami’s 91-85 win over Milwaukee was the most watched Heat game, according to FoxSports, since Wade and the Heat lost to defending champion Golden State Warriors on Feb. 24, 2016 (a few months before he left for Chicago in free agency). Friday’s game was also the most streamed Heat game ever on Fox Sports Go.
As long as the Heat (30-26) remain in the playoff picture (Miami slipped to the No. 8 seed in the East after Philadelphia’s win Monday night), viewership and jersey sales figure to remain on the rise.