Jamaica Gleaner / This year Expo Jamaica, the Caribbean’s largest trade show, has taken a major step into the future by fully digitising all services for the four-day exhibition. This step pushes the showcasing of Jamaican manufacturing forward and has already produced a growth in international buyer participation.

The event organisers, the Jamaica Manufacturers Association (JMA), the Jamaica Exporters Association (JEA) and the local business and investment facilitation arm of the Government, JAMPRO, all benefit from technology that digitises all processes for exhibitors, buyers and the consumers. Booth purchasing, exhibitor registration, meeting exchanges, buyer registration and ticket sales to the event are all online for the 2018 staging.

The conference technology, which is designed by ecommerce and web enterprise players Quickcanoe.com, allows Expo Jamaica 2018 to offer a first class ecommerce service to participants.


Online services  

Many of these online services are new to the Expo Jamaica experience. Among them are:

– Exhibitors can register and purchase booth space online.

– Buyers can register online hassle-free.

– Buyers looking to do business with Jamaican companies can also book meetings with other buyers and exhibitors using Quickcanoe Engage – a new fully digital business-to-business meeting system which provides meeting analytics to conference organisers. The technology behind Quickcanoe Engage will empower the JMA, JEA and JAMPRO with analytical data that shows the meetings and transactions between exhibitors and buyers.

Consumers eager to see the Jamaican goods on display this weekend can now purchase tickets to attend Expo Jamaica – all online at Expojamaica.jm and at Quickcanoe.com.

The JMA is excited about the changes that the digital technology is bringing to the marquee event, which showcases Jamaica manufacturing and innovation.

“The digitising of our processes is definitely the way forward and we now join the leading con-ferences across the world in offering a user friendly platform,” said Imega Breese-McNab, executive director of the JMA.

“Beyond this, we are now more responsive to the needs of our exhibitors and buyers because of the deep Data Analytics provided by Quickcanoe which will inform our next steps after the Expo has ended.”

Cost reduction through technology has also been a big advantage for the JMA and JEA. The efficiency of using an online platform means staff can be used more smartly and resources reallocated where it’s needed most.


Future of conference planning  

With Jamaica positioning itself as a conference destination, President of the JMA, Metry Seaga, believes this is the future of conference planning in the region.

Seaga said, “The JMA and JEA benefit significantly, as this digital platform allows us to save time and money by transforming manual conference management to a faster digitised solution.”

He added, “This has resulted in efficiency in time and costs and has positioned Expo Jamaica for continued growth with the backing of strong technological innovation.”

All online technology for Expo Jamaica is designed and operated by Quickcanoe. The ecommerce company operates one of the Caribbean’s largest online retail market place for consumers. Now the company has branched into offering a suite of business web services through Quickcanoe Web Enterprise Solutions. The digital enterprise offerings include – white label sites and logistic solutions for large businesses, ticketing, attractions bookings, conference booking and meeting solutions.

Quickcanoe operates out of Jamaica with offices in Kolkata, India and New York, USA. The company is focused on serving the estimated 40 million Caribbean citizens in the region and the Diaspora.


View all posts