Jamaica Observer / “Skincare is a lifestyle.” This oft-repeated cliché in beauty and health circles is endorsed by 24-year-old scientist Eleanor Terrelonge who, intending to honour a personal commitment to good skincare practices, has developed a home mask-making hobby into a brand-new business Be A Goodie JA. Started in February of this year as an additional source of income for the full-time student and environmentalist, the label currently offers four different face masks — The Glow, The Exfoliator, The Nourisher and, for men, Di Genna — which together remove dead skin cells, replenish the skin with nutrients, maintain skin softness and keep the skin fresh and healthy.
“My products are all handmade using natural Jamaican ingredients like coconut, olive oil and honey, which all have some scientific properties in skincare,” the young researcher explains. “It was very important to me to use all Jamaican ingredients. I am a strong supporter of ‘Be Jamaican, Buy Jamaican’, and I think that we are blessed to have so many natural resources.”
Still very much a newbie, she informs Under the Dryer that she has sorted at least 100 single kits so far and about 50 boxes.
#GoodieKits contain one of any four-ounce face mask from the #Goodie line, a wooden applicator, a pair of nitrile gloves and an information card, whilst the customised #GoodieBoxes — any combination of products with a corresponding number of applicators, nitrile gloves and relevant information cards — are part of the #Goodie experience, founded on Terrelonge’s vested interest in the science behind the ways different ingredients affect the skin, brought to fruition by the knowledge she garnered from supplemental project management and business courses at The UWI where she is now enrolled, and spurred by a desire to make the experience as easy as possible for her customers.
She is also intent on using her Goodie products to promote a healthier lifestyle, especially concerning skincare.
“I don’t try to promote my products as an alternative to good skincare practices. The Goodie products are designed to work in conjunction with healthy skincare regimens, including eating well, keeping hydrated and good hygiene practices,” Terrelonge says, before detailing the processes involved in production and packaging of her homemade products.
“As a scientist, my goal is to make the experience and my products the best they can be for my customers. I’m trained in aseptic techniques and quality control. I take steps to properly sterilise and sanitise everything, so persons don’t have to worry about contamination in the products. And I use consistent measurements,” explains the PhD candidate, who is set on meeting the standards of the Scientific Research Council and the Bureau of Standards Jamaica, before approaching them for approval in June.
As with most products of this nature, a difference in the appearance of the skin will only be seen after a few weeks, but thanks, in large part, to marketing efforts on social media and a resulting spike in orders, the young entrepreneur has since allayed her initial fear that no one would purchase her products.
The Be A Goodie philosophy is “First Skincare, Then Lifestyle”. Against that backdrop, Terrelonge’s focus is on skincare products and encouraging customers to embrace a holistic notion of beauty.
“Being A Goodie — or a Genna — is about taking care of yourself inside and out, handling your business, securing your bag and just being yourself and living your best life.”
“Be A Goodie is an authentically Jamaican brand, and I’d love to see it within the international skincare market,” Terrelonge continues.
For now though, it’s full speed ahead to consolidate the business, build a loyal customer base and extend her marketing reach, even as she prepares to expand her line of products later this year.
Being a Goodie is now all too easy. Simply, send an e-mail to [email protected], follow the social media pages @BeAGoodieJA (Instagram, Twitter, and Facebook) or visit the newly-launched www.beagoodie.com website.
It is time.