MiamiHerald / Imagine Miami getting the Super Bowl of auto racing every year for the next decade — without the fuss (and cost) the comes with landing the NFL’s championship game.

That’s basically Formula One’s sales pitch to the people of Miami — and the politicians who represent them — as F1 organizers and Miami City Manager Emilio Gonzalez close in on a soft July 1 deadline to hammer out a multi-year deal that would bring the world’s top auto racing circuit to downtown Miami.

“We’ve been working on this for quite some time,” Sean Bratches, Formula One’s managing director of commercial operations, told the Miami Herald Saturday from southeastern France, ahead of the French Grand Prix. “Progress has been on pace and we anticipate closing something on around that deadline.

“…We’re very encouraged about the prospect of a Grand Prix in Miami,” Bratches added. “The brands align incredibly well. Both Formula One and Miami are all about luxury, fashion, celebrity, and have rich sporting histories. We think the opportunity here to have a very positive material impact on Miami on myriad fronts is paramount.”


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