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ADA Show, A successful path

Jamaica Gleaner / The Automotive Dealers Association Ltd (ADA) show took a different route this year, with the concept of an AutoCircuit. This incorporated five auto dealers at seven different locations, which, from an aerial view, resembled the design of an AutoCircuit.

During the first two days, the turnout was favourable, but things speedily got hectic on the weekend for participating brands Fidelity Motors, Magna Motors, KIG, Stewarts Automotive Group, and Toyota Jamaica.

“The traction we received from this event exceeded our expectations. We had a great turnout and even better results. Each day had a different theme, and it added another level of creativity to the auto show that was well received by the public,” emphasised Kathryn Davis, Magna Motors Dealership Ltd.

Throughout each location, patrons came in droves, capitalising on the friendly environment, which had many persons receiving free gifts. In addition, many patrons were treated to food and entertainment. ” I think the consumers were happy to have been in a more personalised environment. Each dealer was able to offer their own hospitality,” said Kent LaCroix, Chairman, ADA.

Nonetheless, the highlight of the show were the complimentary test drives. “The excitement created by the Test Drive and the thrill expressed by the patrons were overwhelming. They loved the idea of getting into their favourite vehicle and feeling what it was like to drive,” Howard Foster of Toyota Jamaica.

TEST DRIVES Patrons were ecstatic for this addition as the opportunity was noticeably absent from the previous show, which was held two years ago. “This year’s event was more fluid in terms of customer service and our ability to execute our test drives and process pro formas and deposits,” said Jackie Stewart Lechlerb of Stewart’s Automotive Group.

As a result of the overwhelming turnout, the organisers decided to extend the show to March 18. Which it was originally slated to end on March 12. This has also prompted many participants to think of ideas for successive shows. “The show should continue to be a dynamic one, and ideally, occur annually. There are advantages to the circuit and also something special about all brands being under one roof together in an impressive display,” said Judith Denton, KIG sales and marketing manager.

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