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Empowering women


Trinidad Express / Neha Dawar creative head and fashion designer of local fashion brand Neha Karina located at Hilton Trinidad has collaborated with Yes She Can founder, Roberta Collin for the “Women Empowering Women” campaign an initiative of International Women’s Day (IWD) 2017 watchwords “Be Bold for Change”. The collaborators partnered with three companies that spent time and energy to make the campaign a reality. The team involved Panache Creative TT by Protista, a consultancy specialising in branding and business development; Face Me Artistry; Alicia Nelson (make-up artist), an internationally certified make-up artist (USA); 24 Frames Production; and Gary Barclay, (photography) specialising in weddings and editorial pieces. Sponsors included Oscar Francois Ltd and Macadamia Hair Line (hair); CaraMia Cosmetics (make-up); Ortinola Chocolate; and Cascadia Hotel (location). Yes, She Can was launched on IWD 2017. Its vision is to promote wellness and healthy lifestyles for women. This year they collaborated with Neha Karina, to launch images of women with strong personalities, including Myles Marbella, chef at Roll Sushi; TV6 news anchor Desha Rambhajan; Ana Ramnarine (DJ Anna), CNC3 news anchor Samantha John; Serala Ramlogan; Halle Crawford; and Pamela Sinanan The campaign promotes beautiful women with beautiful messages and is aimed at motivating young women to look up to these women and understand that “YES SHE CAN” achieve certain goals. The messages such as Be True, Be Confident, Be Original, Be Authentic, Be Bold, Be Brave, Be Confident, Be Original and Be Beautiful. Desha Rambhajan’s theme was “BE TRUE”: “Be True to your core being and your life philosophy, your joys and your talents no matter what it is or where it takes you-you owe it to yourself and the universe. Pamela Sinanan spoke on the theme “BE BOLD”: s“To be successful in the field of business calls for a vision that is fuelled with greatness and passion as well as commitment to set the highest standard.” Credits: Designer Label : Neha Karina Make-upo Alicia Nelson Photography: 24 Frames Production Creative Director/Stylist: Panache Creative

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